Privacy Policy
Last Updated: October 2, 2026
TOYYIE (“TOYYIE,” “we,” “us,” or “our”) is operated by Changsha Yunjia Toy Co., Ltd.
This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit https://toyyie.com/, submit an inquiry, request a quotation, upload design materials, communicate with us, or use our custom manufacturing services.
TOYYIE provides custom toy development and manufacturing services primarily to business customers, brands, designers, distributors, and other commercial buyers.
1. Information We Collect
Depending on how you interact with us, we may collect the following types of information.
Information You Provide to Us
When you contact us, submit an inquiry, request a quotation, or discuss a manufacturing project, you may provide:
Name
Company or organization name
Business email address
Telephone number or messaging contact details
Country or region
Product requirements and specifications
Estimated order quantities
Shipping or delivery information
Messages and correspondence
Quotation and order information
For custom manufacturing projects, you may also provide files and materials such as:
Logos
Character artwork
Product drawings
Reference images
2D or 3D design files
Packaging artwork
Specifications
Brand materials
Other files necessary to evaluate, develop, sample, or manufacture your product
Please do not submit personal information that is unnecessary for your project.
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies, analytics technologies, server logs, and similar technologies, including:
IP address
Browser type
Device type
Operating system
Approximate geographic location
Referring website
Pages viewed
Time spent on pages
Interactions with the website
Advertising or campaign attribution information
Cookie identifiers and similar technical information
For more information, please see our Cookie Policy.
2. How We Collect Information
We may collect information:
Directly from you through inquiry or quotation forms
When you send us emails or messages
When you upload project or design files
During quotation, sampling, production, quality control, shipping, and after-sales communication
Automatically when you use our website
From service providers that support our website, analytics, advertising, communications, or business operations
From publicly available business information where appropriate for B2B communication
3. How We Use Your Information
We may use personal information to:
Respond to inquiries
Understand your product requirements
Evaluate the feasibility of custom manufacturing projects
Prepare quotations
Develop product concepts, prototypes, and samples
Perform 2D-to-3D development and engineering work
Manufacture products
Manage purchase orders and contracts
Coordinate quality control
Arrange shipping and logistics
Provide customer and after-sales support
Maintain records relating to projects and transactions
Communicate about existing or potential business relationships
Improve our website and services
Analyze website traffic and user behavior
Measure advertising and marketing effectiveness
Protect our website and business from fraud, misuse, and security threats
Comply with legal, accounting, tax, and regulatory obligations
Establish, exercise, or defend legal claims
We do not use customer artwork or confidential project files for unrelated purposes where doing so would conflict with our contractual or confidentiality obligations.
4. Legal Bases for Processing
Where applicable data protection laws require a legal basis for processing, we may rely on one or more of the following:
Contract and Pre-Contractual Activities
We may process information when necessary to respond to a quotation request, evaluate a project, prepare samples, negotiate an order, perform a manufacturing agreement, or provide related services.
Legitimate Interests
We may process information where reasonably necessary for legitimate business purposes, including:
Responding to B2B inquiries
Managing customer relationships
Operating and improving our website
Maintaining business records
Protecting our systems
Preventing fraud
Understanding the effectiveness of our services and marketing
We consider the interests and rights of individuals when relying on legitimate interests.
Consent
Where required, we may rely on your consent for activities such as certain analytics cookies, advertising technologies, or marketing communications.
You may withdraw your consent at any time where processing is based on consent.
Legal Obligations
We may process information where necessary to comply with applicable laws, regulations, tax obligations, accounting requirements, court orders, or other lawful requirements.
5. Cookies, Analytics, and Advertising
Our website may use cookies and similar technologies for website functionality, analytics, security, and advertising measurement.
Depending on your location and consent choices, these technologies may include services such as:
Google Analytics
Google Ads conversion measurement
Google Tag Manager or Google tag
Website security technologies
Cookie consent management technologies
Where required by applicable law, non-essential analytics or advertising technologies will be subject to your consent choices.
You can manage your preferences through the cookie consent controls available on our website.
For additional information, please see our Cookie Policy at:
https://toyyie.com/cookie-policy/
6. How We Share Information
We may share personal information only where reasonably necessary for the purposes described in this Privacy Policy.
Recipients may include:
Service Providers
Companies that provide services such as:
Website hosting
Website maintenance
Cloud storage
Business email
Analytics
Advertising measurement
IT and security
Payment processing
File transfer or collaboration tools
Manufacturing and Supply Chain Partners
Where necessary to perform a custom manufacturing project, relevant project information may be shared with appropriate production, tooling, printing, packaging, testing, quality-control, or other supply-chain partners.
We limit such sharing to information reasonably necessary for the relevant project.
Logistics Providers
Information may be shared with freight forwarders, couriers, customs agents, warehouses, or other logistics providers where necessary to ship samples or finished products.
Professional Advisers
We may disclose information to accountants, lawyers, auditors, consultants, insurers, or similar advisers where reasonably necessary.
Legal Authorities
We may disclose information where required by law, regulation, court order, government request, or where reasonably necessary to protect our legal rights.
Business Transactions
If all or part of our business is reorganized, transferred, merged, or acquired, relevant information may be transferred as part of that transaction, subject to applicable law.
We do not sell personal information for monetary consideration as part of our ordinary business operations.
7. Customer Designs and Intellectual Property
Custom manufacturing projects may involve commercially sensitive materials, including original characters, artwork, logos, packaging designs, CAD files, product specifications, and other intellectual property.
We use project materials to evaluate, develop, sample, manufacture, inspect, package, ship, or support the relevant project.
The submission of project materials does not by itself transfer ownership of intellectual property to TOYYIE.
Ownership, confidentiality, permitted use, tooling ownership, and other intellectual-property matters may also be governed by separate quotations, purchase orders, confidentiality agreements, manufacturing agreements, or other contracts between the parties.
8. International Data Transfers
TOYYIE operates internationally and serves customers in multiple countries.
Your information may therefore be transferred to, processed in, or stored in countries outside your country of residence, including China and countries in which our service providers operate.
Different countries may have different data protection laws.
Where applicable law requires specific safeguards for international transfers of personal information, we will take appropriate steps in accordance with those requirements.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Factors we consider when determining an appropriate retention period include:
The nature of the inquiry or project
Whether a quotation or manufacturing relationship remains active
The expected lifecycle of a custom manufacturing project
Potential repeat orders or after-sales requirements
Contractual obligations
Accounting and tax requirements
Product quality and traceability requirements
Warranty or dispute periods
Applicable legal requirements
The need to establish, exercise, or defend legal claims
Project files, artwork, technical files, and related communications may be retained where reasonably necessary to support ongoing projects, repeat manufacturing, quality records, or customer service.
Where appropriate and legally permitted, you may request deletion of personal information by contacting us.
10. Data Security
We use reasonable technical, organizational, and administrative measures designed to protect personal information against:
Unauthorized access
Loss
Misuse
Unauthorized disclosure
Alteration
Destruction
Access to customer and project information is limited according to legitimate business needs.
However, no electronic transmission, website, storage system, or method of communication can be guaranteed to be completely secure.
11. Your Privacy Rights
Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:
Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of certain information
Request restriction of certain processing
Object to certain processing
Request data portability where applicable
Withdraw consent where processing is based on consent
Opt out of certain advertising or data-sharing activities where applicable
Lodge a complaint with an appropriate data protection authority
These rights are not absolute and may be subject to legal exceptions.
To exercise a privacy right, contact us at info@toyyie.com.
We may request reasonable information necessary to verify your identity before processing certain requests.
12. California and Other U.S. Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state laws.
Where such laws apply to TOYYIE and to the relevant processing activity, we will honor applicable rights, which may include rights to access, correct, delete, or obtain information about certain processing activities and to opt out of certain uses or disclosures of personal information.
The availability and scope of these rights depend on the applicable law and circumstances.
13. Children’s Privacy
TOYYIE manufactures toys and collectibles, but our website and manufacturing services are intended for business customers, professional buyers, brands, designers, and other commercial users.
Our website is not directed to children.
We do not knowingly solicit personal information from children through this website.
If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we can review the matter and take appropriate action.
14. Third-Party Websites
Our website may contain links to third-party websites, social media platforms, messaging services, or other external services.
We are not responsible for the privacy practices of those third parties.
We encourage you to review the privacy policies of any external services you use.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
Our website
Our services
Our technology
Our business operations
Applicable laws and regulations
When we make changes, we will update the “Last Updated” date at the top of this page.
Material changes may be communicated through additional notices where appropriate or required by law.
16. Contact Us
If you have questions about this Privacy Policy or wish to exercise a privacy right, please contact:
TOYYIE
Operated by: Changsha Yunjia Toy Co., Ltd.
Address: 4th Floor, Block B, Building 10, Changsha Innovation Design Industrial Park, Tongsheng Subdistrict, Yuhua District, Changsha, Hunan, China
Email: info@toyyie.com
Website: https://toyyie.com/
We will review privacy-related requests in accordance with applicable law.
