Custom Squishy Toy — From Artwork to Production
Toyyie is a custom action figure manufacturer based in China, serving brands, studios, and IP owners worldwide. Send us your sketch, concept art, or 3D file — we’ll evaluate risks in sculpting, articulation, tooling, and painting, then produce a physical sample for your approval before moving into mass production.
Clients We’ve Worked With
Over the course of the last 12 years, we’ve meticulously crafted a diverse array of customized PVC figures, vinyl mascots, bioplastic toys, models, and an eclectic assortment of art toys. Throughout this journey, we’ve had the privilege of collaborating with a plethora of globally recognized clientele. Our expertise in producing tailor-made toys and collectibles has graced the portfolios of illustrious brands and institutions, including Sony, IO Interactive, Square Enix, and Relentless Films.
Multi‑Faceted Project Execution
Expertise
Responsiveness
Sampling
Low MOQ
Per design
100k+ /mo
Capacity
See how your squishy toy is made
Certainly, here’s a comprehensive overview of the entire process for customizing action figures, emphasizing our specialization in this dynamic realm
Custom toys that people actually want. One partner, one process — from design to delivery.
OEM & ODM • EN71 / ASTM / CE • Low MOQ • Worldwide Export
Built around your character
What can you customize on an squishy toy?
Every detail matters. We make sure your vision survives production — not just on paper, but on the shelf.
Scale and size
Palm-sized to medium pieces, typically 5-15cm, designed for handheld comfort and stress-relief functionality.
Articulation
No articulation — relies on material softness and slow-return properties for tactile experience.
Material Choice
PU foam for slow-rise, soft-bounce feel. TPE/TPR for fast-rebound transparent effects. Silicone for premium, durable options.
Surface finish
Flocking for furry texture, soft-touch coating for smooth skin-like feel, or bare foam for natural grip. Custom colors available.
Accessories
Keychain attachments, clip-on loops, or hanging cords can be added for portability.
Packaging
Simple retail boxes, polybags, or window displays designed for easy shelf presentation and gifting.
Sample gallery
Sample
Gallery
Recent custom squishy toy projects — from concept to finished product.
Custom Small Animal Figures
- 10*12 cm sizes
- Soft‑touch coating
- EN71 / ASTM / CE ready
Free No-Obligation Quote
Reach out to us now to explore how we can assist in bringing your custom toy creations to life. Whether you’re looking for toys or collectibles, our expert team is ready to support you every step of the way. Don’t hesitate to contact us and take advantage of this free offer!
Why Choose Toyyie.com?
Quality isn’t just a promise — it’s what we deliver. At Toyyie, we manufacture premium action figures that match your specifications, every step of the way.
With years of hands‑on experience in the toy manufacturing industry, Toyyie has built a reputation for reliability and craftsmanship. You’re not just working with a factory — you’re working with a team that truly understands product development, quality control, and what it takes to bring a design to life.
Want proof? We’re happy to arrange a Zoom walkthrough or welcome you for an in‑person visit to our facility.
Quality is not just a claim — it’s backed by certifications, and if you have specific testing requirements, we’re fully prepared to meet them.
Curious about how we work? Let’s start a conversation.
EXPERTISE AND SUPPORT
VALUE ADDED
SERVICES
Excited about launching your toy collection swiftly? At Toyie, we excel in speedy proposals and prompt production, making the entire process seamless for you. We are committed to exceeding your expectations in terms of the quality and service of our manufacturing toy. Rest assured that your toy project will be delivered on schedule. Our aim is to allow you to kick back and unwind while we take care of the rest.
Custom Toy Designs
We specialize in providing customized toy design services, allowing clients to tailor toys according to their needs and brand aesthetics.
Innovative Materials and Processes
Committed to using innovative materials and processes to ensure that the produced toys maintain a leading position in design and quality.
Flexible Production Capacity
With flexible production capabilities, we can meet client demands for orders of various scales and complexities, from small batches to large-scale production.
Rapid Response Time
Renowned for our swift response to customer needs, we can provide solutions and production plans within a remarkable 12-hour timeframe.
Highly Customizable
Toyyie’s manufacturing process allows for a high degree of customization, including aspects such as color, size, and shape, catering to clients’ requirements for unique toys.
Quality Assurance
Implementing rigorous quality control throughout the production process to ensure that each toy meets high standards of design and manufacturing.
Sustainable Production
Prioritizing sustainability by using eco-friendly materials and production methods to reduce environmental impact.
Global Supply Chain Network
Establishing a robust global supply chain network to ensure timely access to required raw materials and efficient delivery of finished products through a global logistics network.
Designer Collaborations
Actively collaborating with trend-setting designers to drive innovation in toy design, providing clients with products that are more appealing and distinctive.
Custom action figure manufacturing FAQs
To save you time, we have also prepared a PDF and 4 essential resources for bringing your hard‑plastic toy from concept to production. version containing all the contents of this page, only leave your email and you will get the download link immediately.
Table of Contents
Download this page as a PDF
Basic Knowledge About Action Figures
A squishy toy’s feel depends on material formulation, density, cell structure, skin thickness and shape. These factors affect softness, compression, recovery speed, durability and odor, so an approved physical sample is essential before bulk production.
A physical sample lets the buyer verify proportions, materials, colors, construction and basic performance before bulk production. Once approved, it becomes the reference standard for production and helps reduce expensive corrections later.
Prototype development turns the artwork into a manufacturable object. The team checks structure, materials, dimensions, surface details and assembly, then revises the sample until the buyer has an approved production reference.
Check whether the supplier can explain materials, sampling, tooling, quality control and compliance clearly. Ask for relevant factory evidence, comparable projects, a written timeline and a transparent quotation before committing to production.
Product & Production-Related Issues
Quality control should cover incoming materials, in-process workmanship, appearance, dimensions, function, packaging and final quantity. The inspection plan should match the product design, target market and agreed approval sample.
CMYK values are necessary for product packaging to ensure that the colors are accurately reproduced during the printing process, as CMYK is the standard color model used in printing.
3D modeling plays a crucial role in toy manufacturing by allowing designers to visualize and iterate on toy designs in a virtual environment, leading to enhanced creativity, efficiency, and precision in the production process.
RGB is used for digital displays, while CMYK is used for printed materials. The choice between RGB and CMYK in package printing depends on the intended output, with CMYK being the standard for ensuring accurate color reproduction in print.
About Squishy Toy FAQ Continuously updated
Reviewed July 29, 2026 by the Toyyie manufacturing team.
Confirm carton dimensions, product protection, shipping method, customs documents, destination requirements and delivery responsibilities before production finishes. Early planning reduces dimensional-weight surprises, damage and customs delays.
Packaging must protect the product while supporting retail presentation and compliance. The box, insert and master carton should be designed around the product’s shape, fragile areas, sales channel and shipping conditions.
Color can shift between screens, printed references, materials and production processes. Use physical color standards, approved samples, controlled lighting and documented tolerances so the factory and buyer evaluate color against the same reference.
The agreement should connect payments to clear milestones such as design confirmation, sample approval, tooling, production and shipment. It should also state what is included, how changes are handled and what evidence is required before each payment.
Requirements depend on the target country, intended age, materials and product features. Define the sales market and age grade early so material choices, construction, warnings and laboratory tests can be planned before mass production.
Approve artwork and specifications early, identify long-lead materials, respond quickly during sampling and avoid late structural changes. A realistic critical path shortens idle time without skipping validation or inspection.
What we make
Let us help you choose the right
material and process for your design.
Not sure about the material? Let’s explore other options together.
PVC Toy
For mascots, brand characters, gift programs and companion products where emotional connection matters most.
- Warm, soft
- emotionally engaging
- Companion toys
ABS Toy
For brands planning blind box series, mascot figures or affordable character lines that need repeatable mass production.
- Good moldability, fine detail.
- Cost-effective
- Mainstream blind boxes
Resin Toys
For art toys, display statues and collector pieces where the project is more about presentation value than high-volume play use.
- Highest precision
- Ultra-sharp details
- Premium statues
Silicone Toy
For baby products, bath toys, chew-safe concepts or flexible items where softness and safety are part of the product idea.
- Skin-friendly, non-toxic, durable
- Child-safe materials
- Baby-safe toys
Vinyl Toy
For designer toy labels and IP owners developing stylized figures with a collectible look and limited-edition release plan.
- Hollow structure, soft feel
- Art toys, sofubi
- Stylized figures
Plush Toy
For mascots, brand characters, gift programs and companion products where emotional connection matters most.
- Warm, soft
- emotionally engaging
- Companion toys
Flocked Toy
For character series, gift sets and collectible toys that need a warmer, more tactile presentation than painted plastic.
- Velvety texture
- premium visual finish
- High-end collectibles
Contact Toyyie to Start Your Business
Have a look at how some of our clients perceive our goods and services
